ADIDAS UNVEILS FUSSBALLIEBE, OFFICIAL MATCH BALL FOR UEFA EURO 2024

Revealed at Berlin's Olympic Stadium, the ball reflects German football culture and sustainability

Features a unique design and innovative technology, paying homage to the host nation

The highly anticipated UEFA EURO 2024 official match ball, named FUSSBALLIEBE, was unveiled at Berlin's Olympic Stadium. Designed by Adidas, the ball embodies the passion for football in Germany and showcases cutting-edge technology. FUSSBALLIEBE, meaning "love of football," features a striking design with bold colors and patterns inspired by German football culture. The ball pays tribute to the host nation's rich footballing heritage while also celebrating the unity and excitement that the tournament brings. In keeping with Adidas's commitment to sustainability, FUSSBALLIEBE is crafted using innovative materials and production methods. The ball is constructed from recycled polyester, reducing its environmental impact, and incorporates the latest technology to enhance performance. "The FUSSBALLIEBE is a symbol of our passion for football and our commitment to sustainability," said Bjorn Gulden, Adidas CEO. "We believe that this ball will inspire players and fans alike during UEFA EURO 2024 and beyond." The FUSSBALLIEBE Official Match Ball will be used in all matches during UEFA EURO 2024, including the semi-finals and final. Its unique design and innovative technology are set to make a lasting impression on the tournament and the world of football.