Asda to Invest £30 Million in Additional Staff

Responding to Growing Customer Demand

Asda, one of the UK's leading supermarket chains, has announced a significant investment of over £30 million in additional staff. This move comes in response to increasing customer demand and concerns about the number of self-checkouts in stores.

Addressing Customer Concerns

Asda has faced criticism from customers for its reliance on self-checkouts, particularly during peak hours. The company has admitted that it has reached a point where the number of self-checkouts has become excessive.

In response to these concerns, Asda has pledged to put more staff on checkouts, particularly during busy periods. The £30 million investment will be used to recruit and train additional staff to improve the shopping experience for customers.

Improving Service

The investment in additional staff is part of Asda's wider strategy to improve its overall customer service. The company aims to reduce queue times, provide better assistance to customers, and create a more pleasant shopping environment.

Asda chief Mohsin Issa has stated that the £30 million investment is an "emergency cash injection" in response to an alarming sales slump. The company hopes that the improved customer service will help boost sales and restore customer confidence.

Additional Facts and Statistics

• Asda is the third-largest supermarket chain in the UK, with over 630 stores.
• The company employs over 100,000 people.
• The investment of £30 million is expected to create hundreds of new jobs.

Sources

BBC News: Asda to invest £30m in extra checkout staff

The Guardian: Asda to invest £30m in extra staffing hours for checkouts